Branded web guide
Launch a browser-based experience accessible from a destination website, links, and QR codes.
All solutions
Digital visitor guides for cities & regions
A destination full of stories. One place to discover them.
Bring places, events, tours, and practical visitor information into a branded digital guide. Build on the Scoutello platform with a project shaped around the destination.
Fictional example · explore without registration or purchase
- Places & experiences
- Multilingual content
- Tailored project delivery
Help visitors find their own way into the destination.
For tourism organizations, cities, and regions. Connect inspiration with practical information, then keep the experience useful during the visit.
01 / Discover
Make local knowledge easy to find.
Bring attractions, places, events, and practical information together. A visitor guide gives people a starting point for deciding what to see and how to get there.
- Curate destination content in one recognizable visitor experience.
- Use maps and place information to connect discovery with orientation.
02 / Experience
Give places a story to follow.
Create themed walks, audio guides, and interactive routes that invite visitors to explore more deeply. Connect tours with the wider destination guide.
- Combine routes, audio, images, and interactive stops.
- Offer self-guided experiences for different interests and audiences.
03 / Inform
Useful information, in the right language.
Maintain visitor information centrally and make it available across languages. An optional assistant can answer questions using the destination content maintained in Scoutello.
- Publish maintained content in 31 languages.
- Keep opening hours, practical details, and recommendations current.
Built around the use case
One platform. A project shaped around the place.
Native app options
A native app can be scoped as part of the destination project when distribution or device requirements call for it.
Content-based assistance
Include an AI assistant where it adds value, grounded in the curated destination information.
Local events
Bring event discovery and selected experiences into the wider visitor journey.
Editorial ownership
Agree who supplies, reviews, and maintains each part of the content before launch.
Room to develop
Start with a defined scope and extend the guide with additional places, tours, and features over time.
Connecting guests and teams at
Before getting started
Practical questions. Clear answers.
Is this a standard product or an individual project?
The guide is built on the Scoutello platform. Content scope, branding, delivery format, and implementation support are agreed for the destination, so the project fits its goals and editorial resources.
Who provides and maintains the content?
The destination team and Scoutello agree the content responsibilities during scoping. Existing material can form the starting point; ownership, review, and ongoing updates should be clear before launch.
What happens after a project inquiry?
The Scoutello team will get in touch to discuss the destination, target groups, existing content, and the desired scope. This provides the basis for the next steps and an individual proposal.
How is a destination project priced?
Platform costs depend on the selected modules and monthly capacity. The pricing builder below shows subscription costs, optional extras and usage charges. Editorial work, tailored implementation and native app delivery can be scoped separately during a project discussion.
Can an example be tried in advance?
Yes. The example on this page contains fictional content. Information, maps, and audio can be explored without registration or purchase. A demo then shows how the team manages the content in the background.
How we work together
From the first idea to the Guide on site.
Scoutello brings the platform and support for the implementation. The destination team brings local knowledge, content and priorities. Together, a clearly defined first step is created.
Clarify goals and entry point
Define target groups, region and key visitor questions. A district, a season or a themed route can be the starting point.
Design content and appearance
Review existing content, clarify responsibilities and match the Guide to the brand. Plan languages and interfaces together.
Set up and launch
Build content, configure functions and test the Guide together. The team receives an introduction for ongoing operation.
Maintain and develop further
Keep information up to date and evaluate feedback. Additional places, partners or functions are added as needed.
BUILT AROUND THE JOB
Start with one.
Do more together.
Start selling paid guides for free, or choose modules, adjust usage and see the complete price.
Highest-priced subscription module at full price; 20% off additional modules.All prices exclude VAT.
CREATE & SELL
An original guide. A path of its own.
Create an account without choosing a module and sell paid tours or guides with no recurring subscription. The Guides module covers freely accessible guides with activations.
Includes: 20 published paid Guides and unlimited trial use.
Start for free€ 0,00 / month30 %
standard platform fee per sale; individual terms may differ
Payment processing is additional. Editorial services, distribution support and AI generation are not automatically included. Purchased guide access does not use a Guides subscription allowance.
The details that make a difference.
When can invitation capacity change?
The ongoing subscription can be cancelled monthly. Higher invitation capacity is available after payment; reductions take effect at the next renewal. Invitations already issued remain valid for later events.
How do annual payment and allowances work?
Annual payment covers twelve months and saves 10% after the bundle discount. Monthly allowances do not accumulate across the year. Event emails earned through invitations remain available for that event.
How do invitations for later events count?
Invitations count in the month they are first issued, even when the event takes place later. Each person counts once per event. Reducing the plan later preserves those invitations and their event-email allowance.
Do contact records require a CRM subscription?
500 stored contacts are included, or 1,000 with the CRM module. Each additional 1,000 contacts costs €5 per month. CRM adds relationships, interaction history, opportunities and follow-up. The allowance applies once per organization.
What happens when usage grows?
When the purchased limit is reached, no further invitations can be issued until capacity is increased. Invitations already issued and existing event access remain available.
How are repeat and anonymous visits counted?
Known people are deduplicated by account or access token. Anonymous visits use a browser identifier; different devices may count separately. Staff previews, bots and duplicate imports are excluded.
Start together
The next digital project begins with a conversation.
Whether it's an initial idea or a concrete project: Together we can clarify how Scoutello fits the destination and which next step makes sense.
To help us get started, please include in the message field: region and organization, the desired guest experience and a possible timeframe.